Amazing Potential of Lead Distribution Software


April 4, 2018 / in News Releases / by vyakar

Vyakar’s lead distribution software is easy to use and incorporate into lead management strategy of every company or business, regardless of the size. Head to our website to check it out.

SANTA CLARA, Calif. – Properly managed leads are the best starting point for greater business growth. Most businesses focus on generating leads, but after completion of that process, they don’t do anything about it. Lead management doesn’t have to be a boring and inaccurate job. With lead distribution software this time-consuming process can be done fast and in an accurate manner.

What makes Vyakar’s lead manager software different than its counterparts are speed and consistency. Modern, fast-paced lifestyle doesn’t deal with slow and time-consuming operations. Today, things need to be fast, consistent, and accurate all of which is provided by the software. To make it happen, Vyakar uses the Fuzzy Match algorithm to match lists in real-time.
Although lead management and account matching processes are fully automated and fast, the software also comes with a Manual Resolution feature. When required, the feature provides an insight into potential matches. Bearing in mind that not all companies have equal names and backgrounds, their suffixes don’t serve many purposes and the software simply ignores them to provide more accurate results. The algorithm is also designed to ignore characters that mean the same thing.

In addition, the software is able to identify company name acronyms with or without spaces and dots. Yet another amazing potential of this powerful software is its ability to recognize popular names as well as previous names that companies used. This is particularly important if you wear in mind that companies often change their name, they merge with other businesses, or they simply rebrand. Regardless of the reason linked to the name change, this software performs lead assignment operations impeccably.

Uses of Vyakar’s algorithm also extend to email and web domains. You see, the algorithm ties the web domain to email domain, and thereby to the corporation. The reason behind this is that an establishment or a business can have more than one email domain variations. Without this feature, it would be difficult to make accurate matches.
The algorithm is designed to make this process convenient for all users. We understand you don’t have too much time on your hands and not all users have the same level of expertise. The software is highly customizable and easy to use. Prior to starting the process of managing leads and making lists, you can determine the acceptance level to fuzzy match accounts for business purposes. These include three levels each with its own unique features.

About Vyakar: Vyakar is a Santa Clara, CA-based company offering services in Lead Routing, Marketing Segmentation and Lead to Account matching. We use set of complex rules, dictionary and machine learning to deliver business results. Our products are integrated with major marketing automation systems and CRM, as well as designed to work standalone using web services for custom use cases.