Fuzzy Matching for Better Lead Management Experience


February 6, 2018 / in News Releases / by vyakar

Vyakar’s Fuzzy Match demo is out for a trial. Users have the opportunity to see what the software can do for their lead management strategy. Visit the Fuzzy Match Demo page to try it out.

SANTA CLARA, Calif. – Due to increased competitiveness, organizations and enterprises are looking for different ways to improve lead routing experience. Lead router salesforce has never been stronger and Vyakar made incredible contributions to this aspect of lead management. Thanks to the latest software, lead routing salesforce finds it easy to deal with generated leads for greater effects later on.

With fuzzy matching, companies get yet another chance to increase conversion of leads into customers. What is it? Fuzzy matching uses algorithmic processes known as fuzzy logic to determine whether there is a relationship or similarity between elements of data. What makes this process unique is the fact that results for a query are returned according to likely relevance, rather than being based on an exact match. In order to lead results in this advanced lead routing method, there is no need for search words and spellings to match.

It is important to mention that this method is able to calculate the probability that different search terms and records relate to the same thing. The use of fuzzy matching software yields numerous benefits to all companies who employ lead routing sales operations. The software assists with data cleansing, integration, deduplication, all of which are vital factors of successful data management.

Vyakar’s lead matching software offers incredible performance and flexibility for corporations and enterprises to be able to deploy custom lead management solutions more efficiently. Even smaller businesses can benefit from salesforce lead management performed by a well-structured software. What makes the software so beneficial is its highly customizable nature. A business can create custom API based on specific deployment requirements and adapt the software based on its needs and preferences.

Fuzzy matching software from Vyakar uses a special algorithm that consists of tens of thousands of data points and rules to enhance user experience. For example, the algorithm ties email web domain to email domain, and thereby to the corporation itself. Also, it eliminates suffixes and other characters that tend to make the search more complicated. An amazing advantage of Vyakar’s software is its ability to recognize whether the name of a company and its acronym are the same. Due to all these actions and many others, the entire salesforce lead assignment process becomes significantly easier.

Another important thing to mention is that software is programmed in such a way that matches with a geographically closer account in instances when multiple locations are available for the same account. Of course, companies can opt out of this feature. This only demonstrates the versatility and flexible nature of this easy-to-use software.

The entire fuzzy matching process offers unlimited possibilities and it is performed in a fast and secure manner for maximum effects.

About Vyakar: Vyakar is a Santa Clara, CA based company offering services in Lead Routing, Marketing Segmentation and Lead to Account matching. We use set of complex rules, dictionary and machine learning to deliver business results. Our products are integrated with major marketing automation systems and CRM, as well as designed to work standalone using web services for custom use cases.