Vyakar Launches Test Drive for Lead to Account Matching Algorithm


January 22, 2018 / in News Releases / by vyakar

Vyakar’s proprietary Lead to Account matching algorithm is out for trial. Users can now experience the Vyakar difference. No sign-up, or any form fill required. Visit the website Vyakar Matching Tool to give it a shot.

Santa Clara, CA January 22, 2018) – Vyakar today announced that its proprietary Lead to Account matching algorithm is now available for users to test drive on its website Vyakar.com. It does not require user to sign-up for the Vyakar service, nor does it mandate form fill to test drive. Users are encouraged to visit the test drive tool, and try various possible combinations to test. Once user establishes a Lead to Account matching service, it can be further used for B2B Lead Routing, Attribution Reporting and Lead/Account Scoring.

Enterprise Leads are incredibly perishable and lead response rates show a dramatic decline within a few hours of web registration. Prospect’s attention moves to other things quickly and a vast majority of a website visitors don’t have a recollection of the company 48 hours later. Taking too long to manage and nurture leads without advanced leading routing software is the most common mistake that enterprise businesses repeat. Thus, it is critical to quickly match an incoming leads to correct account, so it gets to the sales person in shortest amount of time.
Vyakar B2B lead router is highly customizable and comes with a superb combination of lead-account matching engine and a cutting-edge AI-based machine learning. The software is easy to configure and use, thus making the entire lead management process easier for everyone. The lead router is designed to periodically check for the active status of salespeople and generate an error notification in instances when a routing rule becomes invalid due to reasons such as removed or deleted salespeople.

A great advantage of Vyakar’s B2B lead routing software is its versatility thanks to numerous features such as unified data dictionary, data normalization, partner lead routing, a product line based lead routing, and others. Moreover, the router works perfectly across different platforms. The lead router from Vyakar is also powered by an intelligent data standardization engine and it is created with the purpose to help businesses save time. The technology identifies related data groups and fills in the gaps such as ZIP code, thus allowing marketers to focus on other projects.

About Vyakar: Vyakar is a Santa Clara, CA based company offering services in Lead Routing, Marketing Segmentation and Lead to Account matching. We use set of complex rules, dictionary and machine learning to deliver business results. Our products are integrated with major marketing automation systems and CRM, as well as designed to work standalone using web services for custom use cases.