With a highly competitive sales industry and rapidly changing market trends, an adaptable lead management system is necessary to sustain and grow business revenues. With Vyakar’s lead routing software, businesses can connect with better leads with utmost efficiency and accuracy. Check out Vyakar’s official website for more information.
SANTA CLARA, Calif. – The recent trends in marketing show that both business-to-business and business-to-consumer marketers are turning to customized marketing approaches, rather than sticking with the ‘big net fishing’ method of dragging in potential clients. An organization that wants to sustain continuous sales growth would require an effective lead management software that can generate and manage leads effectively.
One of Vyakar’s vital features is that of lead to account matching, which functions in conjunction with artificial intelligence technology. This provides an easier and more convenient solution that makes the salesforce lead assignment process much simpler while eliminating the need for other tools, as Vyakar already integrates multiple functions into one software. Important features include data normalization, account based routing, competitors scrubbing, unified data dictionary, and many more. This consolidated program will allow the business’ account-based marketing to match and connect with valuable leads that are the most relevant to the company.
Vyakar’s customizability allows its users to implement a more effective salesforce lead management. Its intelligent data mapping and data dictionaries minimize wasted time and effort by identifying related data groups and company name acronyms, which, in turn, allows for a more efficient and more organized database.
You may be wondering; “can Vyakar match my account with target leads and vice versa?” Yes, it has the power to do so. The Vyakar router offers a cutting-edge fuzzy match system which functions on user-defined specifications. This will allow the user to search and match their company with leads based on set parameters. Moreover, the algorithm recognizes special characters, company suffixes, name duplicates, e-mail addresses, and web domains among others for a more productive data matching.
Vyakar is as easy-to-use as it can be for the benefit of all users, regardless of tech skill and level of expertise when it comes to using lead management software. It offers a straightforward user interface with drag-and-drop features that can let you build routing rules rapidly. More importantly, it works with any CRM and can integrate with Salesforce and other CRM systems.
About Vyakar: Vyakar is a Santa Clara, a CA-based company offering services in Lead Routing, Marketing Segmentation, and Lead to account matching. We use a set of complex rules, dictionary and machine learning to deliver business results. Our products are integrated with major marketing automation systems and CRM, as well as designed to work standalone using web services for custom use cases.