Leading routing solutions developed by Vyakar prove to be a huge success as a growing number of businesses use them to get the maximum out of their marketing strategies. Thanks to these solutions, lead management has never been easier. Visit the official website to get the product!
SANTA CLARA, Calif. – Vyakar is one of the most reputable names in the salesforce lead routing business for more reasons than one. Business growth relies on a functional marketing strategy whose aim is to generate leads. For most organizations, the process ends with lead generation, but that is a huge mistake. What you do with generated leads is crucial! Taking into account the growing need for proper salesforce lead assignment and products that allow businesses to easily manage their leads, many services popped up claiming they can be of assistance. Unfortunately, many of these businesses don’t deliver but it only explains why Vyakar’s solutions have become a major success.
Effective salesforce lead management requires simple and intuitive lead routing solutions that function without too much hassle and yield reliable and accurate results. What makes Vyakar’s product stand out is the fact it eliminates the need to manually enter every ZIP code within a major metro area or some other time-consuming tasks. Everything is automatic, but at the same time highly customizable to fit the need of every business, enterprise, or organization.
The software combines cutting-edge AI-based machine learning business use-cases with a lead account-matching engine thereby giving users multiple solutions in one program. The lead router is specifically created to address every potential scenario a business may encounter in lead distribution and routing processes. Some of the most important features include data normalization, competitors scrubbing, account-based lead routing, partner lead routing, unified data dictionary, among others.
Thanks to a simple drag-and-drop user interface, the router is easy to use and configure. The software works with different platforms. This only confirms Vyakar’s attention to detail and desire to help businesses grow without dealing with unnecessary complications. Can the router match my account to manage leads for the most relevant results? That’s a common question that people have about the software and the answer is “YES”. The router is powered by an intelligent data standardization engine that automatically maps industries based on the SIC, standardizes employee size and revenues in suitable categories and so much more.
Without an efficient data matching strategy to match leads against existing account or company name, the entire process would be incomplete. To make sure that doesn’t happen, the software also utilizes a fuzzy matching engine matches company name acronyms, ignores company suffixes, matches popular nicknames, fixes special characters, performs geo-sensitive match and other tasks to allow the business to manage leads more effectively than ever before.
About Vyakar: Vyakar is a Santa Clara, CA based company offering services in Lead Routing, Marketing Segmentation and Lead to Account matching. We use set of complex rules, dictionary and machine learning to deliver business results. Our products are integrated with major marketing automation systems and CRM, as well as designed to work standalone using web services for custom use cases.