Fuzzy matching algorithm from Vyakar uses a cutting-edge technology for the most accurate results. Users can turn off or on some features to modify coincidence level, but also have many other options to use so the results match their needs and preferences. Check our demo here.
SANTA CLARA, Calif. – Fuzzy matching is defined as a technique utilized in computer-assisted translation as a special case of record linkage. In other words, it is lead distribution software that does much more than that. Fuzzy matching algorithms rely on the ability to join phrases that either look or sound similar, but are not spelled the same way.
We can easily consider fuzzy matching as an art of linking disparate words and phrases with one another. Benefits of using one such lead manager software are numerous including but not limited to enhanced ability to make linkages, increased the potential to merge disparate files and accurate aggregation.
Vyakar utilized a cutting-edge technology to develop fuzzy match algorithm that allows users to perform account matching accurately and faster than ever. In addition, the software is easy to use and fits different needs that make it ideal for every business regardless of the size. The highly-customizable interface makes the process even easier, particularly for persons who are tired of complicated algorithms and software.
Hundreds of matching rules and thousands of data points are the driving forces behind Fuzzy matching algorithm’s accuracy. Different processes are performed including the omission of suffixes which do not have a specific purpose in the account listing and matching. The algorithm also ignores special characters and is able to identify company name acronyms with or without dots and spaces.
Furthermore, the algorithm searches across the globe, but it prioritizes businesses and companies that are the nearest to your location. The entire lead assignment and matching process can be modified to fit rules and preferences of a user and their business. For instance, it is possible to turn off or on some rules and features in order to adjust the coincidence level.
The most important thing to remember about this software is that it allows companies to experience freedom and incredible flexibility while defining their back-end processing and reporting. Many other algorithms use a “one size fits all” approach, but that is a wrong strategy because every business and its operations are unique. Users can implement their own logic and rules into this software in order to get the maximum out of their lead generating and management strategy. This also means more sales.
About Vyakar: Vyakar is a Santa Clara, CA-based company offering services in Lead Routing, Marketing Segmentation and Lead to Account matching. We use set of complex rules, dictionary and machine learning to deliver business results. Our products are integrated with major marketing automation systems and CRM, as well as designed to work standalone using web services for custom use cases.